He is a great operator, there is not entrepreneur spirit when its profession career is not had
The word of complier / " follow oneself heart. The word of complier / " follow oneself heart..
This is the credo that Qiaobusi stood fast 56 years. He lives in his world only, but he changed whole world however.
On October 5, author of malic president, combination Steve Borrow Qiaobusi (Steve Paul Jobs) is abrupt and calm again ground demit world, die at the age of is 56 years old. Qiao Busi's life resembles that mark of the company: The apple that has been bitten -- misshapen, but resplendent however. Vermicelli made from bean starch call him " Qiao Bangzhu " , industry call him " of bound of science and technology amount to · fragrance to surprise " . But he is Qiaobusi, do not need other any honor are decorated. One young paranoiac, become the legend person that changes the world finally.
How should we comprehend Qiaobusi to bring the change of this world:
He is with consumer demand initiates company business pattern the first for core " kind demand " maker, arrive from IPad, IPhone Apple TV, notting have is not from consumer demand studies outspread and come; He is the first is in order to innovate forever oriented, what go after the United States to make with the means of close to cruelty extreme is paranoiac; He is the first pays close attention to a product like the artist " tactility " with the soul conceited person; His extreme and cranky, optimize with innovation, cause controversy to create the history ceaselessly again however ceaselessly.
Tall cloth Si Yuan goes, the thought is evergreen.
The first -- life
Change world N second square
Living it is to change the world, still have other reason?
Qiao Busi is in his finite life, n second change this world. On this world, do poineering work successful entrepreneur is not much, can do poineering work twice successful entrepreneur is more very few, but Qiaobusi created a miracle several times however.
Present people always is the change that IPod of take delight in talking about, IPhone, IPad brings us the life, bring traditional IT the concussion of course of study. Actually backdate arrives 25 years before, qiao Busi has begun to create the history.
1976, the Qiaobusi that does not have university record of formal schooling and Steve Wocinike established in the garage malic company. Establish the original intention of this company facilitates namely a new industry -- personal computer industry. That year, their development went the first personal computer (Apple Ⅰ ) . Although the function of that moment personal computer is simple negligible, but broke however at that time in people brains dogmatic: The computer enters a family impossibly. Wherefrom begins momently, what is there no longer in Qiaobusi's concept " impossible " .
Qiao Busi open personal computer market, malic career also is accompanied erupt as this market, sales revenue arrives from the 2 million dollar 1977 the 600 million dollar 1981, appeared on the market 1981. 1983, malic company is entered " fortune " 500 strong, there is which company before this can enter sheet of this a list of names posted up so quickly.
1984, qiao Busi overturned again computer industry. His leader research and development McIntosh (Macintosh) computer, this is first have interface of seesaw pattern graph and the personal computer of use mouse, it is trade the personal computer that acquires huge success first, established the working principle of current computer from the technology.
Although Qiao Busi is read-only the university of a semester, but he is selected however academician of American project courtyard, the reason of selected academician is " initiate and develop personal computer industry " .
1985, qiao Busi is driven out of the malic company that he establishs, that also is to be its junior and flighty paid price. But next do poineering work, he still does not follow plain commercial logic, continue to changing this world however.
He established a computer company that calls NeXT, although be done not successfully, but the operating system of a computer that NeXT develops evolves however in the future for computer of malic company Macintosh outstanding operating system OS X, and place of malic mobile phone uses operating system IOS, changed people to use the operation convention of computer. And a gangplank that malic company puts in 's charge back and forth after this company also becomes Qiaobusi.
Qiao Busi bought small-sized computer animation to make company Pi Kesi (Pixar) . Before he is taken over the Xiaogong with Pikesi or ordinary home manages, and computer animation movie is not popular. Turning point is " toy general mobilization " manufacture, this film won the booking office of 362 million dollar, the skin overcame Si Yongjiu to change movies cartoon to make trade. " toy general mobilization " , " marine general mobilization " wait for film, win 22 Oscar large award, box-office income exceeds 5.5 billion dollar. Later, 7.4 billion dollar sold Pi Kesi evaluate Dishini company, qiao Busi also becomes Disney the company is the biggest single shareholder, the share that owns this company is made an appointment with 7% .
After 12 years when leave in Qiaobusi, malic company encounters predicament, already was in the brim of personal computer market. Malic company buys the NeXT that Qiaobusi establishs with 430 million dollar, apple of Qiao Busi return holds the position of adviser. "Our product is too sodden! " Qiaobusi is growling angrily, thoroughly negative to the product, after this, he new control controlled this company. norton internet antivirus
2001, the apple rolls out IPod music player and the ITunes that roll out later, gained great success. After be being finished when apple and the negotiation that 4 old record companies divide with respect to digital music, news is less and less like the CD in inn. IPod is the success of a product not only, the game that changed disc job however is regular, and the way that changed people to get music, appreciation music.
Be born from IPod, what the apple began another phase is brilliant. Subsequently, IPhone changed mobile industry, and IPad is adapting computer industry. Besides a product of another success, do not forget forever, accompanying these products, qiao Busi still founded the largest application software store on the world (APP Store) , and the very successful chain that spreads all over the whole world is retail storefront.
On May 26, 2010, apple with closing quotation of every 244.11 dollars, with 222 billion dollar total market prise surmounts the 219 billion dollar of Microsoft. On August 11, 2011, newspaper of malic share price the best selling t mobile prepaid cards closes at 363.69 dollars, company market prise restrains 337.2 billion dollar, replace Aikesen oil of · beautiful inspire confidence in sb, become the company with global top market prise. These numbers, show the approbating of the malic firm that the whole world heads to Qiaobusi.
Qiao Busi came true to turn high-tech product into consumable truly, the apple also turns consumption into electronic product company from exuviate of firm of head of one home appliance. Every product of the apple is released be expected eagerly of consumer, the apple has exceeded the concept of product of science and technology, hawking a kind of culture to the consumer of the whole world however. This is Qiaobusi leaves this world more commendable legacy -- science and technology is not to use those who show off, use those who enjoy however.
The 2nd -- good luck
The misshapen beauty that life gets occasionally
Qiao Busi's life, resemble the mark of malic company probably, that apple that was bitten -- misshapen beauty. Special and rich life experience, brought up the disposition of Qiao Busi extraordinary, also accomplished his great exploit.
Strange mother of Qiao Busi is young maiden in school graduate student, because do not have ability to look after children, gave present foster parent him. The foster parent collapse that becomes him uses up all his savings, after sending matriculate him, he cannot bear the saving that the heart spends foster parent so, read-only a semester leaves school actively. From this, he began a kind of way of life that turns over mainstream culture.
He thinks, in 3 two the most important things that in him the place in lifetime has done, take the medicine that confuse unreal to be. The person that he says to those had not taken the drug that confuse unreal cannot understand him, include his wife inside a few people that know him very much. And this is afraid is a kind of experience with other unthinkable entrepreneur. "If young when Bill Gates also ever Xu passes alcoholic drink, had roamed about, a when become hippy, his scarcely will be so bored without grade! " a logion that this also is Qiaobusi.
the most popular memory card digital cameras Buddhist, gem gal, maigre the thing of a few type that the Qiaobusi that is a youth is infatuated with most, he goes alone below penniless circumstance even Indian pilgrim. Although travel Qiao Busi of India does not have very big gains, but as lifelong as buddhism however become attached to. Power of Buddha can help him be opposite of the world, life, life whole run a process to undertake thorough analysis, can do the true colors that understands involute and noisy world. He produced new think of a way in satori -- will communicate an idea through material, touch people, make the world becomes better. This also is later the marrow of malic product.
Qiao Busi was driven out of the company that he establishs 1985, saw the experience that is like failure brew his greater success however. "Be fried to be the best thing that my this all one's life produces from the apple. " after all previous experienced ups and downs, his heart becomes downy and quiet, know more how to condense coetaneous talent.
2001, qiao Busi and apple greeted new career fastigium. But 2003, qiao Busi suffers from on cancer, the doctor reckons he returns can vivid 3~6 at most month. 2004 after the operation, he lived 7 years more.
The experience of barely escape one's life, make he had real knowledge to dying: Death is driving life evolution, old do not go, new do not come. Now is new it seems that, in before long can become in the future old, also can be washed out. A variety of hardships that the outside is not clear about to he and serious illness struggle 8 years this. But plant in this just about " doomsday " sense of urgency, with the cross that is different from an ordinary person, make Qiaobusi created more miracle again -- IPod, APP Store, IPhone, IPad...
The 3rd -- controversy
Paranoiac send with innovation
The Qiaobusi that was born on Feburary 24, 1955 has typical Pisces nature: Be full of intuition and artistic quality, be full of adventure and madcap dream, paranoiac with the job mad, bigoted, requirement is excessive... somebody thinks, decided administrative structure of the apple because of such feature just about, the spirit that this kind is gone after ceaselessly and innovates ceaselessly namely, let malic company became the company of science and technology with the biggest market prise 2011.
And after world of Qiao Busi demit, malic company whether does add write romance?
"We make the product that I and my friend likes only. " in be contacted with the person of malic company, their regular meeting says a such words, apparent, qiao Busi's concept has engrafted each employee of the company. But did not have Qiaobusi, apple the executive likelihood of this kind of concept will sell at a discount greatly.
Administrative framework of the apple emphasizes simple, be in previously of Qiaobusi all round, although have 15 tall canals that report to him directly. Employee of interior of Dan Zaiping fruit looks, qiao Busi is one " dictatorial " , he can kiss force to be in person, make each for the company great and decision-making, a few look even it is not quite important to be like. The coffee area of malic company is not put sweet circle, because Qiaobusi does not like; Be willing to ride an elevator together with Qiaobusi without the person, because probable one character disaccord was fried squid.
Be in malic company, qiao Busi has the notoriety of a disgust: The boss that hell comes to. Of his requirement to the group let a person high stare tongue-tied. In his credo, "My job is not right the person is behaved amiably, however handle falls down these bovine people to call together, supervise and urge next they, it is good to let them be done on had added. It is good to let them be done on had added..
Qiao Busi maintained high level to ask to malic hardware and software, the apple ought to be offerred for consumer " supereminent " aesthetic feeling. Of acme and det free memory card digital cameras ail perfect, in order to ensure malic product person sees the person loves. The evaluation says Qiao Busi, the product has only " classic " and " rubbish " , and the elite beside him people must do good idea to prepare to be called momently " rubbish " .
A friend that ever had visited malic compa the best selling memory card digital cameras ny tells " China runs a newspaper " reporter, malic employee is proud to can work in malic company. But at the same time, their interio the most popular brooch pins rly also has very great spirit pressure, qiao Busi's irratable disposition and stifling administrative style long-standing, a few employee need to see psychological doctor even.
Qiao Busi also was formed what different wants to be less than to match by the administrative style of the figure of apotheosis and this kind of acme. Although employee is awe-stricken sense is extremely strong, but statis the most popular memory laptop toshiba tical investigation says however, malic employee is as high as 97% to supportive rate of Qiaobusi, such supportive rate also is infrequent inside alive bound limits.
In Qiaobusi insist to fall, the apple was on a course of soft hard unifinication that close, and this ever was Qiaobusi the reason in the disastrous defeat on PC market, ever al canon ef 15mm so was not valued by industry. But just about his approximately cranky hold toing, make the apple initiates a new industrial modes of life and relation to their environment, overturned traditional IT industry.
Qiao Busi's success, what certain level is attributed to him is cranky mix pair of perfect pursuit. Successor library gram is far however those who do not have Qiaobusi is cranky with insanity.
As the apple new " axes " character, what he does not have Qiaobusi is powerful " gravity " . All circles evaluation thinks generally, what the apple still can last two years is brilliant, but malic destiny is very doubtful after two years calm.
Suffer message of world of Qiao Busi demit to affect, share price of electron of malic smartphone and SamSung of flat computer competitor, LG, HTC goes up greatly. This is to proclaiming it seems that: Qiao Busi is Qiaobusi, there is the 2nd on the world " Qiao Bangzhu " .
Compasses of side of tall family name administers 10 laws
Qiao Busi lets a person revere, it is the commercial thinking of his lead not merely, his administrative pattern, be worth people to think as much. Be what lets countless elite be willing to follow beside him to work? It is what lets malic company beat numerous rival, initiated a new era?
Administer one of 10 laws: The product is consummate
Qiao Busi once had said, becoming product person is the person that urges company advancement no longer, drive company advancement by sale person however, this kind of circumstance is the most dangerous. A lot of companies have very crackajack engineer and clever stuff, but from go up at all, these companies need more will all all gather are together " gravity " , namely product. Otherwise, a when float possibly in the universe namely when you get another marvelous technology segment. Extract cannot combine these technologies together to produce great work.
Administer 10 laws: Talent the first
Qiao Busi all along not stint Yu Chongjin retains a person with ability, participate in invite applications for a job to work personally even. Collect network is top-ranking talent, perhaps say to establish what comprise by top-ranking stylist, programmer and administrator " class A group " , it is him all the time most the job of core. He has shared the invite applications for a job of 5000 much people about all one's life, but the person of true recruit is not much. That is to say, he is severe a the company's first toll-gate, because this apple company remains, is the top-ranking talent on international.
Those who administer 10 laws: Pursuit is perfect
Qiao Busi pays attention to detail very, night before last is released in first IPod, malic employee was boiled change all night earphone connect, the noise that because Qiaobusijiao must be inserted,goes in gives power not quite.
Administer 10 laws: Dare cruel
Qiao Busi chops to him feel proud with released product, he ever did very great effort to want to duplicate a Palm Pilot, but when him consciousness will make PDA dim and blank to the mobile phone when, cut the plan directly. The engineer that his at hand also invites after this thing gets emancipatory, IPod of research of of one mind.
Administer 10 laws: Grafting art
The educational background that the initiative group that studies Mac has the discipline such as anthropologic, artistic, history and poetry. Of product of this pair of apples show itself all the time very important. The exterior of the product and touch are its soul. But computer scientist or engineer see this kind of value very hard, accordingly any companies must have a cacique to realize this kind of value.
Administer 10 laws: Learn ceaselessly
When designing first use brochure to the apple, the font that he studied carefully to manual place of Suo Ni is used, composing and paper weight. When the crust that designs the first Mac, he wanders in malic parking lot ceaselessly again the automobile body design that studies Germany and Italian car.
Administer 10 laws: Extremely brief creed
One of design concepts of Qiao Busi simplify ceaselessly namely, he ever let stylist people all pushbutton that board plane of IPod inchoate prototype take out, include switch button. Stylist is quite depressed, but also be this kind of concept, the gyro wheel that gave mark sex in the development on IPod will replace pushbutton.
Administer 10 laws: Guard a secret
The person is done not have to be able to talk casually in the apple, everything is premise with be necessary to know, so the company is divided into the unit of many independence. The product that this kind of confidential measure also lets what people reveals to Qiaobusi is admirable is having enthusiastic interest.
Those who administer 10 laws: Hold a group
First Macintosh computer group just 100 people, not much not little also. If employ 101 people, so mean a person can be kicked to go out from the room. Qiao Busi also believes he can remember 100 the individual's names only.
Those who administer 10 laws: Much praise little punish
Although Qiaobusi is very fierce, not quite clever to those subordinate is completely flagrant. But he also dare give rich and generous get one's own back to those outstanding talents very much. Qiao Busi says: "The employee early of malic company begins hold share, we are Silicon Valley one of first companies that execute a stock to make. We every employee besides salary, still have stock income, the company that this is a kind of special equality manages a method, this kind of means is HP company pioneer, of mal most popular selling t mobile prepaid cards ic company establish. Of malic company establish..
Outside evaluation
Li Kaifu of innovation workshop CEO
The Qiao Busi spirit in my eye: 1) does correct business in right time; 2) is dedicated and perfect, approximately exacting; The perfect union of 3) art and science and technology; 4) breaks free from conventions bravely thinking, think with different kind.
Fang Xingdong of Internet lab president
Qiao Busi's story tells us, do poineering work not mere for eager for quick success and instant benefit, and should have ideal, have a mission, the heart has powerful innovation drive, have the concept that changes a society.
" commercial weekly publication "
Without doubt, the apple that does not have Qiaobusi will be very hard. This year the apple will roll out Beijing time on October 5 new fund when IPhone4S, people profundity felt the effect that Qiao Busi absent brings. The apple holds the post of presiding apparitor newly Dimu Cooke and other tall canal showed confidence full, used the parlance like Qiaobusi. But the active spirit that they cannot implement Qiaobusi and he reachs his to be had deep love for deeply of future to the apple.
" wall street daily "
Qiao Busi is a great CEO, he is the outsider of wall street, hold a post in him during malic CEO, there is opponent only in his eye, he likes his career, he did not put wall street analyst in the eye. He steers a boat in 2 during the apple, make malic share price grew 3500% , he has made an immortal mark. Wall street likes him, because he does not have time,respond them namely.
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