Forbes: Qiao Busi dies malic general not answer brilliant

　　Guide language: " Forbes " print article says magazine network edition today, in Steve Qiaobusi (after Steve Jobs) dies, the apple with 10 years of hep in the past outsides will not answer exist. The apple still can live, but cannot continue to obtain like current and same success.

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　　 It is article full text below:

In going 10 years, qiao Busi finished outstandingly the following 4 respects work:

1. Product program. In going 10 years, the apple rolled out much money product, and Qiaobusi also proves, he can know at consumer what they want first. norton internet antivirus

2. Arouse consumer passion. Qiao Busi is the salesperson of a talent, can make the user wants to buy the product that the apple rolls out. No less than " new York Times " report, scanning of nuclear magnetic resonance shows, malic product can invoke the person in charge in human cerebra " love " part.

3. The execution of the product. Qiao Busi is dedicated at the concept translate into him real product, and can go with right kind handle product detail. This kind of emphasis to detail brings about Qiaobusi to reject a few archetypal products even, because he does not like among them circuit board, although the user won't see this one circuit board. And because the apple currently holds the post oflibrary of · of Mu of CEO the base of a fru the most popular canon ef 15mm it to overcome (the excellent job of Tim Cook) , the archetypal product that the apple can make be approved by Qiaobusi thro the most popular memory laptop toshiba ws business to use, will count with 1 million plan in the hand that the product sends customer from the factory.

4. Commercial pattern stands really. Qiao Busi is good at designing a product not only, also made the commercial pattern that has gain capacity extremely for the apple likewise. For example, ITunes shop itself is free, the user of any malic IPod can use this service, and the sale of IPod has achieved 300 million. In IPhone respect, the apple makes the user is willing to pay 562 dollars for this, and the price of product of a few competitors is only 300 to 400 dollars. In addition, the apple can obtain cell from supplier place wit free canon ef 15mm h extremely low cost, make the production cost of IPhone is 180 dollars only, this brought the wool interest rate of 68% for the apple.

Nevertheless, the work that Qiao Busi does also brought negative effect:

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1. Employee suffers adverse treat. On one hand, qiao Busi often is met severe rebuke subordinate, on the other hand, regard an apple as the Fuji with main industrial and commercial generation health also did not treat employee well. Fuji health the urban suburban district that the factory is located in China normally, there is stronger speech to counterpoise in employer of this kind of area. Health employee needs Fuji to work everyday sometimes 18 hours, and every months of income has 100 dollars canon ef 15mm only.

2. Of the society " atomization " . The apple is in " 9/11 " the number Queen of heaven of incident happening rolled out first IPod, this is not coincidence probably. Of the apple " I series " the product can create an environment of a kind of electron, make people escapism lives. Often can see such setting now, a few youths sit together, but they do not chat, playing the IPhone on the hand however. As a result of Qiaobusi' most popular selling t mobile prepaid cards s job, the attention of people is changing direction from someone else body " I series " product.

So after Qiaobusi dies, whether can the apple still finish face of this all directions to work well? When making conclusions to still be at present too early, but a few inchoate evidence make clear, the apple cannot continue possibly to accomplish these. The reason is as follows: north face shirts

1. Product program: Qiaonasang Aiwei (Jonathan Ive) still has inadequacy. Qiao Busi does not pay close attention to the market to consider, think to discover consumer wants the job that what is him consumer because of him. If Qiaobus most popular selling memory card digital cameras i does not have the detailed blue print that makes future 25 years for the apple, so the apple will lose product target. The market observes domestic general can understand, whether does Ai Wei have the capacity of similar Qiaobusi, in order to discover future.

2. Arouse consumer passion: Cooke lacks experience. Cooke will chair the product news briefing of malic IPhone 4S on October 4. Cooke's expression makes clear, he lacks a station to be before consumer, arouse their enthusiastic ability. Also not be clear about at present, whether is there someone else to be able to be done weller than Cooke in the apple.

3. The product carries out: Cooke the best selling t mobile prepaid cards can manage the current situation partly. Cooke ever helped what Qiaobusi built an apple supply chain, accordingly he will continue to maintain an apple be in this on one hand the job. Develop revolutionary new product about taking the lead in nevertheless, ensure good project makes a standard at the same time, still not be c memory laptop toshiba lear that the apple is in-house at present whether somebody can accomplish this.

4. Commercial pattern stands really: Foreground is unidentified. Still not be clear about at present, whether can the apple establish new business pattern, the revolutionary new product that is future provides the commercial environment of the sex that prop up.

A lot of companies still can survive after father leaves. But John Sikuli (John Sculley) has proved, took up the post of malic CEO 1993 at coming 1983 when him when, the apple fails to live well. (Dimension gold)