Qiao Busi: Tiny innovation can change the world

　　Malic author world of Qiao Busi demit, company website evaluates: Steve's brightness, passion and energy, the fountainhead that is the countless innovation that change us to live --

Childish of Chen Hui of reporter of our newspaper le the most popular memory card digital cameras arn on job12 volt adaptor

There are two famous apples on the earth, " be bungled " gave a the law of gravity; Another by Steve Qiaobusi " bite " readily, bite however gave a player countless.

"Steve Qiaobusi, 1955-2011 " . " create a talent " , counting with cancer make a stand against after year, on October 5 demit world, year only 56 years old. The message comes out, the whole world shakes for it. World each district countless " fruit pink " carry a network or will to malic shop expression be opposite " malic father " grief; The person of pioneer of science and technology such as Za Kebai case of · of Bill Gates, mark shows greeting publicly; American president Aobama publishs an address 5 days, evaluating Qiaobusi is " one of the greatest renovator " . Malic company website is to Qiaobusi's evaluation: "Steve's brightness, passion and energy, it is the fountainhead that changes the countless innovation that we live. What the world becomes because of him more mysterious is interesting. What the world becomes because of him more mysterious is interesting..

To a CEO, such hold a memorial ceremony for " battle array " unprecedented of it may be said. Probably because, qiao Busi creates, more than it is a brand, it is a kind of concept more, thinking of a kind of innovation, and even tide.

　 "The new contriver of science and technology "

ata pciThe United States " times " 5 Japanese chapter calls magazine website Qiaobusi for " the new contriver of science and technology " , but look in Yi of Zhou Hong of strange tiger CEO, what Qiao Busi guides an apple to begin from IPod is new the road that do poineering work is from " pick up case " did not suffer the consumer demand that take seriously to begin. For the word that uses him Qiaobusi: "Tiny innovation can change the world. "Tiny innovation can change the world..

2001, what commercial music market is being developed by Internet is tremendous and minatory, people can fluctuate freely to carry and share digital music in the net, CD sales volume drops point-blank. The manufacturer that produces MP3 is very much, the traditional adversary of Dan Ping fruit -- the manufactur the best selling brooch pins er such as Microsoft, Dai Er disdains to enter this one field, think to be able to be dug again without latent capacity.

Be in this year, the IPod music player that heat sells on 100 million later is horizontal be born for nothing. What Qiao Busi and his group place designs is one can free memory laptop toshiba hold the small hard disk of entrance bag, exterior grace, function key is convenient, wear white earplug, can listen continuously on memory 10 thousand among them songs. Qiao Busi persuades old music company with every song the price of 99 cent offers music, build thereby had store of ITunes online music.

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"There also is other company to sell a number music before the apple, " " announcement card " Bill Ward of director of magazine editorial office says, "But can carry computer, number only phone or use at advertisement. Of the apple outstanding... depend on letting this become stimulation, simple become reconciled plays. Of the apple outstanding... depend on letting this become stimulation, simple become reconciled plays..

2007, IPhone comes out. Before this, a lot of people suspect an apple whether in have blackberry the mobile phone market of such heavyweight adversary acquires position.

However, up to by 2010, the apple has sold in world each district gave 92 million IPhone, IPhone is called by play nowadays " market opportunity " . IPhone basically is one holds computer, innovation feeling screen assembles a variety of functions just defeated blackberry, Nuojiya and Motolora to wait for manufacturer of traditional mobile phone.

Comment of Xinhua News Agency thinks, qiao Busi's success and demit world are fetching attention, it is consumer " poll with finger tip " result. The acme product concept that the reaction of consumer has been Qiaobusi and brand value of the apple renown, arrive again from IPod, IPhone IPad, the apple marchs toward global market prise steadily the throne of the biggest company. What Qiao Busi says " change world " not be an empty talk, the each condition that most popular selling memory card digital cameras just ch memory laptop toshiba anges may be tiny.

usb harddrive enclosure"Not protracted, begin to innovate immediately! Begin to innovate immediately!!

"Remember you are about to die go, it is what I know to avoid to be immersed in kink the best way that you will lose certain thing. " Qiaobusi is in the field is then famous 2005 speech on Stanford university commencement say. It is a year ago, he is diagnosed to go out contract pancreatic cancer. Qiao Busi says: "N most popular selling memory laptop toshiba ot protracted, begin to innovate imm canon ef 15mm ediately! Begin to innovate immediately!!

Malic innovation " tornado " only then from Qiaobusi's adamantine innovation belief, and the company culture that innovates to already also made an apple. Hold the post of CEO library gram newly to ever expressed: "We this group is together a lot of years, be enmeshed in the innovation company culture that Qiaobusi advocates all the time, go after perfect acme to already made a kind of habit. " and the biggest distinction depends on apple and other computer company trying all the time grafting art and science, its group has the humanitarian education background such as anthropologic, artistic, history, poetry.

Nowadays, malic innovation " tornado " leading bigger market agitation. This year in August, gu Ge announces to will buy Motolora to move with 12.5 billion dollar, global smartphone market will form apple, Gu Ge and operating system of Microsoft mobile phone 3 minutes quickly the pattern of the world. The doubt that the market causes to develop prospect to IPhone after IPhone 4S is released also is thought to will make adversary narrows further the difference with its. 5 days of newest statistic data that publish show, system of engine of An Zhuozhi hotshot is in Gu Ge of American market have lead be far ahead, amount to 43.7% , system of malic mobile phone ranks with the market share of 27.3% 2.

And smartphone innovation competition is far do not be confined to American tycoons, be in China, lei Jun and his millet mobile phone gets attention fully recently. Dan Leijun says " Qiaobusi is a god, millet cannot make Chinese apple " , "The direction that millet tries hard is easy begin, difficult perfectness, main design is high quality high-powered fever mobile phone. " Lei Jun says, cross everybody a few years to be able to discover, millet took a different route.

Person of Lei Jun that oppugn there are plenty of such people, but standing vice-president holds alliance of industry of Chinese mobile Internet concurrently secretary-general Li Yi points out, commercial pattern of China should not take successful innovation seriously only, want to allow to fail, and should give more lenient attitude to unsuccessful innovation, such ability encourage the person that do poineering work morely to dare to innovate, because the person that also can avoid to the best selling memory card digital cameras do poineering work worries to be regarded as " martyr " and do not be willing to do " precursory " . After all, "Follow academic " accomplish large quantities of one enterprises and entrepreneur easily, but " legend " won't be born from which however, contrary, it more favour at " a far-sighted is paranoiac " .

"A far-sighted is paranoiac " , the indefatigable pursuit that what world leaves behind Qiao Busi is pair of innovation and the happiness that did not come to progressing wish scene.