Global brand value ranks: The apple surmounts Coke Cola to reside head of a list of names posted up

Beijing time is early on October 13 a message, european brand institute (the report that Zhousan of European B scooby costume rand Institute) issues shows, the apple is the brand that the whole world has value most at present.

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European brand institute undertook study to more than 3000 brands of 24 countries. This one report " undertook an analysis to brand management from European angle, because this contains area culture and preference " .

In this rank, the apple ranks the most popular scooby costume the first, brand value is 7 free t mobile prepaid cards 6.15 billion dollar. Coke Cola is ranked the 2nd, brand value is 76 billion dollar. Microsoft (small gain) rank the 3rd, brand value is 70.83 billion dollar. Gu Ge and IBM are ranked 4, 5, brand value is mixed for 66.45 billion dollar respectively 63.79 billion dollar.

Side of company of other science and technology, HP (small gain) rank whole world the 24th, the United free canon ef 15mm States the 16th, brand value is 31.19 billion dollar. Intel ranks the whole most popular selling scooby costume world the 26th, the United States the 18 the best selling t mobile prepaid cards th, brand value is 30.17 billion dollar. Cisco ranks the whole world free memory card digital cameras the 28th, the United States the 19th, brand value is 27.66 billion dollar. Inscriptions on bones or tortoise shells of the Shang Dynasty (small gain) rank whole world the 31st, the United States the 21st, brand value the most popular canon ef 15mm is 25.71 billion dollar.

European brand institute is located in Austria. Go up month, british brand studies company Brand Finance released global brand to rank a report likewise, among them before Gu Ge, apple and Microsoft live apart 3. (Dimension gold)