Xie Xiaoping of every classics reporter is sent from Beijing
On October 6, the message that Qiao Busi dies affected industry of whole science and technology " nerve " . Sensitive capital market is more react somewhat instantly, the share price such as malic smartphone and SamSung of flat computer competitor, HTC goes up greatly. This also gives these IT tycoons to live in Qiao Busi for years from the reflection on certain level " shadow " the awkwardness below. In the past 78 years, qiao Busi is made single-handed a Mac, ITunes and wait for a series of dazzle eye products to IPad from IPhone, let adversary night cannot sleep.
the best selling memory laptop toshiba
Qiao Busi went, but did not stop however around the competition of malic industry catenary. By despotic adversary people grinding knife the scrape. The song of cereal of strong opponent of malic number one that the outside pays close attention to most whether is implementation surmounted in the round? Whether can the patent battle of SamSung and apple appear a favourable turn, nuojiya whether depend on the collaboration with Microsoft, hit to turn over battle? The IT big fight of times of one the Qiao Busi after field be about to start shooting.
/ / of song of cereal of number one strong opponent
Hold to platform development to borrow machine overall to surmount?
To Gu Ge, malic company author Steve Qiaobusi is a respectable adversary.
On October 6, hang out of Google+ home page is linked ' SteveJobs, 1955~2011 ' , direct catenary receives malic home page. This is Google+ commemorates a parting character with such means first, can says history on the most distinctive ' gravestone ' .
However, in the IT all corners of the country that change not measures, the concern of two big tycoons is distant look without the surface so harmonious.
Arrive from the smartphone advertisement platform
Study company ComScore expresses external before this, up to 3 months August 2011 inside, android is occupied in market of smartphone operating system 43.7% , jump inside 3 months rose 5.6 percent. And malic IOS platform holds the market share of 27.3% , the platoon is in the 2nd, rise inside 3 months slow at Android.
In fact, both sides has not been satisfied at staying in the contention of mobile and portable domain merely, in the competition besides the sma the best selling t mobile prepaid cards rtphone also step by step press hard on. For example: Platform field is opened in application, malic App Store is right Zhan Guge AndroidMarket; In flat computer respect, malic IPad is flat computer of the system with Gu Ge Android to battle; In network TV respect, malic TV is right Zhan Guge TV... service of software of computation of this explicit electron book, cloud, office, video, email, even the respect such as map navigation, two all are put have competitive concern.
brass faucetLong battle line also means both sides to be pulled in an intense protracted battle. " daily economy news " notice, gu Ge rolled out AndroidMarket for antagonism apple App Store, on competitive strategy, gu Ge also like Android, play free card greatly, up to now, androidMarket also is become exclusive the applied store that amount of a free application pays cost the product more than.
On the other hand, to solicit the business of AndroidMarket, gu Ge in the accrual from developer draw-out the deduct a percentage from a sum of money of 20% , far under the apple the scale of deduct a percentage from a sum of money of 30% , on mechanism of examine and verify, the applied process of AndroidMarket is far also those who compare an apple is simple. Nevertheless, the apple is unwilling also give the impression of weakness, the position that adopts platform of IAd mobile advertisement undertakes with Gu Ge new round competition.
The personage inside course of study has calculated brushstroke Zhang, compare with the photograph of global computer amount of 1.2 billion, mobile phone amount of the whole world had achieved 4 billion, if will calculate according to mobile phone gross, every mobile phone achieves the mobile advertisement income that receives 1 dollar, have the income that is as high as 4 billion dollar so. To Gu Ge, its advantage is essence of life all the time at pattern of Internet advertising business, seasoned, and the apple has tremendous malic product user group the most popular selling memory laptop toshiba built-in platform with a large number of application software, to advertisement advocate for also have quite appeal. Up to in December 2010, apple and cereal song keep balance almost on advertisement market share, occupy respectively 18.8% , 19% , can say, the malic spectacular performance in mobile advertisement market, let Gu Ge the crisis feels really.
The abacus of malic crisis and Gu Ge
However, a new force suddenly rises of mobile advertisement market conceals the crisis with potential apple hard however. " daily economy news " notice, to the apple, its are spent to the dependence of revolutionary product very tall, what the difficult problem that at present the apple encounters also depends on each product is mutual replace a gender, IPodNano replaced IPod, it is malic MacBook portable computer squashe canon ef 15mm d next the market of Mac. MacBookAir is eroding MacBookPro now. Still have, IPad is capturing PC estate territory under one's control, IPod also by IPhone press hard on.
"Put in more and more mobile terminal, push the market share that gives opponent, can seek hegemony terminal, the profit pattern of Dan Ping fruit is very onefold. " communication expert Chen Zhigang is right " daily economy news " express, and this also is meant, the product of revolutionary high end that innovates continuously concerns life and death to the apple. Malic money newspaper shows, the sale of malic IPhone and IPad achieves historical record. Among them double the sales volume of IPad is Mac computer sales volume, and the sale status of IPod continues coast, drop compared to the same period 20% .
To this, chen Zhigang expresses, at present till, malic interior has planned the development of IPhone5, IPhone6, IPad3. However, once do not have the product that can replace,the outside worries about an apple generally, will face huge risk, exceeded an apple to offer a possibility in the round for Gu Ge.
Without doubt, profitable way of Gu Ge is advertisement, and Android system bears the weight of just about Gu Ge the platform of this one conception, gu Ge can adopt his platform, pass " exchange of equal value " the chance that means gets advertising Wu, even oneself decide advertising sales volume and price.
Look in Chen Zhigang, of Gu Ge play a way a lot of more brillant. He points out, gu Ge knows the value of mobile terminal, but, the path of Gu Ge's get victory is not to pass terminal. IT market studies expert Wu Zhongbao also holds same point of view, what Gu Ge and apple hit is not the war on a level, gu Ge does not need to attack a city to sweep past a pool in terminal market, want to make good platform development only, natural somebody uses platform development and apple to be hit extremely.
/ also enemy / of Yi Yousan star
"Bellicose CEO " die does patent battle show a favourable turn?
Qiao Busi is a very bellicose CEO, nowadays his departure, whether a favourable turn that lets once was theatricalized to appearing between the partner of thin law court? Die in Qiaobusi before, samSung is applying for to ban carry out apple temporarily in Italy and France the relevant product of new-style IPhone.
The malic strategy of SamSung
"Disappointed " it is Cui Zhicheng of SamSung electron vice-president the first evaluation to IPhone4S. And the someone on the meeting that holds in SamSung electron says even " if be the product of this kind of degree only, not was necessary to continue to apply for a ban. Not was necessary to continue to apply for a ban..
Die in Qiaobusi before today, malic company rolled out product of new-style IPhone series. Look in SamSung, IPhone4S is not an imagination in so perfect. Nevertheless, samSung is done not have apparently those who see is so self-confident. SamSung makes a statement 7 days say, the SamSung GalaxyNexus smartphone that carries newest Android operating system is deferred release. "Current, the whole world is in recall Qiao Busi, we think this is not the inning that releases new product. " SamSung spokesman KimTitus expresses when accepting media to interview, because,new product releases time to be deferred is not technical issue.
True fact is, qiaobusi rolled out IPhone to the world 2007, in 5 years of after this, company of global mobile phone developed " the competition that imitates an apple " , samSung nature is not exceptional also. Communication expert Chen Zhigang is right " daily economy news " express, in quite long period of time, the apple becomes the vane of the smartphone for a time, manufacturer of each mobile phone also " the mobile telephone that who makes is close to IPhone more " develop competition.
"From the point of the product that at present the apple announces, still do not look to give the trend of next generation. " Chen Zhigang expresses, samSung is released in what delay a product right now also be in reason. The side-effect that imitates angle to the apple depends on the patent lawsuit with not clear drag in happening often.
Also enemy does Yi Youwang reconcile?
This year on April 16, the apple takes the lead in rise in revolt, the patent that announces the IPhone that mobile phone of SamSung Galaxy series and flat computer product are suspected of encroaching this company and IPad product in American shape and trade mark right, accuse the other side is put in unfair competition behavior.
Show according to malic indictment, samSung lets malic be angry most the Galaxy series smartphone that prime cause is its sell like hot cakes and flat computer borroweded the design of IPhone and IPad, be in especially exterior respect. The apple puts forward 16 accusation to SamSung in all, include so shocking that benefit, infringement of trade mark mixes encroach 10 patent to wait.
Be aimed at malic accusation, samSung is unwilling give the impression of weakness, also be opposite in 6 countries early or late malic counterclaim, say IPad, IPhone borroweded 12 patent of this company hold. You come the patent lawsuit of my go toing, also let apple and SamSung this is a competitor to each other is relation of tycoon of cooperative relation IT " exasperate " .
According to " daily economy news " understanding, on the IPad2 news briefing that held on March 2 this year, qiao Busi undertook one time prankish to SamSung, derisive this company tries t free brooch pins o be computer of GalaxyTab(SamSung flat) the tall valve that sales volume makes plead, be in a piece to will be called 2011 " mountain fastness year " in chart, put SamSung in the most conspicuous position.
And on the other hand, so far, samSung still is malic A4 chip (the brunt most popular selling canon ef 15mm place such as IPhone4 uses processor) exclusive generation is industrial and commercial, offer for its it is important to include memory, processor to wait yuan parts of an apparatus supplies Wu of the industry that reach era. As we have learned, only 2010 one year, the apple purchased value to SamSung the fittings of 5.7 billion dollar. Malic order is whole SamSung business in most profitable part.
In the apple all valence the supply of the IPad of 560 dollars in catenary, the core fittings of SamSung forestall, like processor, shine put, the cost such as DRAM memory is total occupy than achieving 36% . " Korea economy daily " data shows, the apple will pay SamSung 7.8 billion dollar 2011.
As we have learned, samSung electron plans to offer application in Paris, Milan, prohibit the apple sells IPhone4S in France and Italy, samSung thinks malic product violated patent of his wireless communication technology. With SamSung " tough attitude " photograph comparing, malic manner also the heart that a bit did not reconcile. SamSung is given free scooby costume out to the apple last week offer, affirmatory help accelerates judicial hearing process, as exchange, samSung hopes to be able to release GalaxyTab10.1 flat computer in Australia immediately. Nevertheless the apple rejected SamSung this offers.
The personage inside course of study points out, from long-term in light of, the possibility of SamSung electron and malic company become reconciled is very large. If the apple does not have SamSung electron,the chip of cheap of offerred qualitative actor price is mixed indication screen, make a best product without legal system. Conversely, to SamSung electron, malic company is the big client that buys product of 8 trillion Han Yuan above every year, litigant fight is changed for a long time can bring very great burden. But two companies want become reconciled, still need for a long time.
/ Nuojiya together Microsoft /
Two tycoons together whether perform strike back absolutely?
Correspond to losing for the Nuojiya of tycoon NO.1 throne, of Qiao Busi die whether the opportunity that makes its strike back absolutely? The personage inside course of study thinks generally, lost Qiaobusi, the apple may fall one round in the smartphone passivity is in in competition, and the biggest the allied forces that winning the home scooby costume will be system of Android of embarking Gu Ge, include HTC, SamSung, Motolora to wait, whether can the system such as WindowsMobile, SymbianOS, RIMBlackBerryOS earn profit, should observe its are farther the strategy and research and development.
Relevant data shows, nuojiya share of 3 quarters market already glided 2010 5.6 percent. C7 and echo of N8 of machine of intelligence of the first Symbian3 are pretty good, but market share glides ceaselessly. Because cannot undertake competitive with malic IPhone and the mobile phone that use platform of Gu Ge Android,be greatly.
In analyst of Yi Guanguo border Sun Peilin looks, smartphone times, logy reaction mechanism makes its product and system ongoing hair and appear on the market link lag, rangnuojiya is come from the competitor's pressure unprecedentedly.
Sun Peilin expresses, on one hand Nuojiya already some closing Symbian product lacks window all the time; On the other hand, nuojiya the choice to new operating system all the time hesitate. And afore-mentioned brought about Nuojiya to spend too much time and energy on transition this at 2 o'clock, block up its make quick response to market demand.
Nuojiya Stephen Ailuopu breaks CEO to plan surely already, sign strategic cooperation agreement with Microsoft, change WindowsPhone to platform in the round, from this, meeGo system and system of class of a place of strategic importance reduce overblown blossoms-things that are stale and no longer of interest. What care most inside course of study still is, to Nuojiya, the collaboration with Microsoft whether help its gain a partial market share, form 3 platform ecosystem with IOS and Android.
" daily economy news " from Nuojiyanei the ministry understands, the hand confidential of the WindowsPhone operating system that Microsoft and Nuojiya make just can enter Chinese market to 2012. Wait endlessly to be not a favour to Nuojiya. " daily economy news " notice, while Nuojiya uses WindowsPhone operating system, this operating system is returned by grand amount to the mobile phone manufacturer such as electron of electron, Dai Er, SamSung and LG electron be used.
Communication expert Chen Zhigang thinks, nuojiya is having good channel system, microsoft is having many PC to carry user base in operating system respect, this offerred good condition for both collaboration.
To the foreground of bilateral collaboration, sun Peilin thinks, suffer the effect of bilateral collaboration deepness greatly: Whether to meet inside WindowsPhone platform ecosystem for instance with Nuojiyapin the card is given priority to, the cooperation of other trademark and Microsoft is close degree how; Nuojiya develops the supportive strength of the operating system how to wait to Microsoft.
Internet famous expert Xie Wen thinks, do not calculate between Microsoft and apple on direct adversary, from at present product line looks, bilateral competition basically reflects in 3 respects: On game, microsoft Xbox is opposite a game of malic AppStore socialization; Musical player respect, malic ITunes is opposite a Microsoft ZUNE; Office file serves a field, malic Iwork is opposite a MSOffice. "But, no matter the respect looks from which, both the biggest competitor is not each other. Both the biggest competitor is not each other..
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