Ji Wei of our newspaper reporter
Recently, the PC manufacturer HP with the greatest whole world announces, this company already reached 6.7 billion pound (add up to 10.4 billion dollar about) buy Autonomy of British software company trade. AutonomyCEO wheat overcomes · Lynch to will hold the position of leadership post in HP software branch. Before this, HP board of directors fired division of company CEO Li Ai, and appoint plum case · Whitman be hold the post of CEO newly. Whitman says, this is large the terminus that b most popular selling brooch pins uys an activity, won't search again next any large buy an end. "We must well integrated Autonomy, let this case produce effect. Let this case produce effect..
The movement of HP near future makes clear, its development strategy will from hardware, turn to software, change Internet to the service. From to Autonomy buy in light of, the purpose of HP depends on cloud computation market. Although Internet is mixed,the tycoon of communication domain is calculated to the cloud market eye covetously, however HP has the whole hardware package that carries end, this is its the largest dominant position. Of course, if want short-term inside the competitive pattern in changing cloud market, H the most popular brooch pins P faces a lot of difficult problem even.
Very reluctantly business of hardware of give up what one favours
The near future the heavy pound message about HP is ceaseless. This year in August, division of CEO Li A the best selling memo the most popular memory laptop toshiba ry laptop toshiba i announced a series of transition reform act before, buying Autonomy is among them one of. In software domain do sth on a large scale while, HP very reluctantly give up what one favours still is in the hardware that brings profit, this PC firm with the biggest whole world announces to close computer of flat of Palm Web OS and smartphone branch, consider to sell or come off its PC business. After this, the Li Ai division that announces this decision leaves his post cloudily, whitman of the CEO before EBay goes to take up office, and during this, HP board of directors ever passed phonate sound to say the company does not plan to tear apart PC business. Hold the post of CEO Whitman newly to expressed recently, the company plans to be by October whether does the decision tear apart PC branch before. spring pool
HP very reluctantly give up what one favours still is in the hardware business that brings profit, this one strategical change, let many people be astonished for it. HP as the whole world the biggest PC firm, have the plan that abandons the business that do PC however, "The quantity does not have benefit " it is HP undoubtedly " very reluctantly give up what one favours " one of core reasons that quit PC professional work. From HP company 2010 can discover to newspaper of money of the 3rd quarter first quarter, profit margin of its PC business does not add what fall instead to manage the current situation, compare the software business that promotes at profit margin twice especially, this is nodded particularly apparent, this must cause HP to think over in-housely, come off also became PC branch with respect to ground of follow a rational line to do some work well " fated " result.
Changing Internet the best selling brooch pins to the service is a trend
HP is the earliest it is the company that becomes electronic instrument, it is hardware product company. It is in later the success of domain of printer, PC is not fathomless. Especially times of heart of mark · conspicuous, achieve hardware product perfection, dimensions is changed, cut down the member of persons employed, reduce cost, chop orgnaization of research and development. When Hede leaves his post, the investment of research and development of HP has 3% of income only, far under other IT companies, scooby costume should not saying more is to start new-style Internet business.
From hardware, turn to software, change Internet to the service, it is the company transition trend that is not move with individual volition. Nowadays, the tycoon of each domain is in transition. HP hopes to complete the serves trader to software from hardware manufacturer transition like IBM, come true " the dance since elephant " .
1981, IBM entered personal computer area mainstream market. Come for years, IBM tall canal thinks PC is only all the time strategical business, with will help the sales volume that uses other hardware, software and service. IBM CEO Peng Mingcheng cut PC business ruthlessly 2005, use capital and administrative resource at other business. Before in IBM the decision sells PC business and investing software kimono Wu energetically, IBM and actual strength of HP it may be said comparative, but now already not to be named on the same day with. IBM double present profit margin is HP, and IBM market prise is 198 billion dollar, it is HP market prise almost of 52 billion dollar fourfold.
Aim at cloud computation market
This HP buys British company Autonomy is not simple buying behavior, this company is dedicated the company at data search, free memory laptop toshiba analysis, management, emphasize at the management to data of blame structure sex. And the advent of cloud computation times means huge data, amid is full of data of much blame structure sex, apparent, want to manage huge data effectively, nature is little not the participation that resembles such Autonomy companies. The solution of Autonomy can resemble lubricant and activator be in euqally the company product of HP makes synergism between combination, strengthen HP to be in the business of capacity of data analysis, cloud, industry and field of working flow management. The information management that this will be HP and data analysis provide crucial capital fund, then the cloud computation plan of aggrandizement HP. Very apparent, buy Autonomy to mean HP to want " the cloud on face about " .
Current cloud market is like is a cake that is put in oven, below the eager attention of people, expand steadily, greaten. According to statistic, global cloud serves market dimensions to had reached 44.3 billion dollar, the whole world shares user of 19 million communal cloud, the 500 strong users of world of 80% are being used or plan use cloud serves. Include the company the best selling canon ef 15mm such as IBM, Microsoft, inscriptions on bones or tortoise shells of the Shang Dynasty, Amazon, also come off in succession other branch business, firepower concentration aimed cloud computation. Lead the HP of the enterprise as IT, "Go up the cloud " it is apparently sooner or later thing.
Although the booth of cloud market is tremendous, but undeniable is competition even more intense also. Be later than IBM10 year, the way that thinks IBM of follow the lead of suddenly develops, what bring to HP is queasy and great. The trend of the industry is already at present apparent, the transition of IBM is already successful, inscriptions on bones or tortoise shells of the Shang Dynasty is already preliminary also shape, the time that leaves HP is very few. This is the transition that HP faces is painful -- should undertake gene transform not only, still must finish this to transform inside short time, ability is occupied in the industry position.
If be like the cloud strategy of HP and other company IBM, Microsoft, inscriptions on bones or tortoise shells of the Shang Dynasty, Amazon photograph to compare, objective for, it has its advantage. Of HP strong depend on, it offerred the whole hardware package that carries end, arrive from PC, thin client computer, workstation X86 server, UNIX server, Non-Stop kind large scale computer arrives again network, memory, industry can contend to it without a manufacturer, this ability is the core gene of HP, also be its lead to cornerstone of core of prospective cloud calculative.
But if want short-term inside the competitive pattern in changing cloud market, HP faces a lot of difficult problem even, come from Yu Huipu oneself on one hand, its advocate after business Wu PC comes off, must be faced with a series of succeeding activity; On the other hand, short-term in HP still will is faced with new advocate the pressure that during battalion direction is adjusted, quarterly money signs up for. To the enterprise of transition of an intent strategy, whether overcome these problems, the issue involves transition success or failure.
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