Will the apple that Cooke leads move toward He Fang? Guide language: Foreig the best selling scooby costume n media is written today civil say, father is combined in the apple Steve Qiaobusi (after Steve Jobs) dies, this company holds the post of library of · of Mu of CEO the base of a fruit newly to overcome (Tim Cook) needs to have fixed position to the apple afresh, want to preserve the core element of malic brand not only, develop ahead further even, bring to bear on oneself influence, is not the pattern that copies Qiaobusi blindly.
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The biggest challenge
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The apple is in first last week Steve Qiaobusi released mobile phone of new generation IPhone below absent circumstance. But the biggest challenge that gram of library of · of Mu of CEO the base of a fruit has begun to ponder over him to be faced with probably: Locate afresh the sale strategy of this company, in order to protect a trademark.
Be faced with mobile phone of Gu Ge Android attack a city to unplug stockaded village, cooke continues to devoted to in this the moment of truth likely existing strategy. But from will for a long time look, he still had better guide an apple to walk out of huge shadow of Qiaobusi. Author of this apple combination left mysterious and outstanding, irreplaceable even brand, still bred a flock of is fond of use means and the faithful vermicelli made from bean starch that abound content that what use easily simply. most popular selling brooch pins
Assume office the apple that the Cooke of two months had revealed to do not have Qiaobusi to wall street and Silicon Valley, but in view of above reason, his key ought to be the trademark that protects an apple, is not duplicate Qiaobusina cannot the temperament of follow the lead of.
"watch casesThe apple can experience a transition period undoubtedly, brand meeting faces a lot of risks. " sale of market of institute of Kellogg government teachs American northwest college Dimu Kaerjinsi (Ti most popular selling t mobile prepaid cards m Calkins) says, "Kukehui faces a lot of pressure. Difficulty depends on, he is not Qiaobusi, also ought not to try to become Qiaobusi. Also ought not to try to become Qiaobusi..
Cooke has abundant time to plan the plan henceforth. Because IPhone 4S just is on the foundation of IPhone 4,undertook upgrading, make pink of a lot of fruit and professional personage feel disappointed. Nevertheless, whole world of the first day opens to booking IPhone 4S the quantity still exceeds 1 million, 600 thousand of outclass IPhone 4, although latter is opened to booking the country is less.
Evaluate actively
The hypostatic store that IPhone 4S will be in Japan, Australia, France, England, Germany, Canada and United States formally on October 14 opens carry out. Partial analyst predicts, the IPhone shipment volume of the fourth quarter will be as high as 30 million the ministry is more even, come true compared to the same period break up time.
Regard the Five Dynasties as IPhone, IPhone 4S was used faster processor and more powerful photograph like the head, but with go up the appearance difference of generation product is not big. Nevertheless the technologist expresses however, the real dominant position of this product is not an appearance.
Product of American famous electron evaluates Shi Wo Te Mosibaige (Walt Mossberg) and David Boge (David Pogue) is right admiration of function of Siri speech assistant has add. The speech instruction in condition of understandable different language mixes this product problem, make answer. For example, provide the telephone number of weather forecast or good friend to the user. Wave case shows, this function " extremely outstanding, have not only revolutionary, and domain of redefine speech recognition. And domain of redefine speech recognition..
dog stairsMosibaige expresses: "Although have Siri, IPhone 4S is not a product that can change an industry. Partial new function is to chasing a competitor. It is faulty, and sticking Beta label, but have very large latent capacity really, and very useful to me, although be put in a few flaws. Although be put in a few flaws..
They 2 people surprised to the conversational ability of Siri, it can give brooch pins out not only basic message, answer speed faster also. "Ask it when me ' what is the most outstanding mobile phone ' when, it says, ' etc... still have other mobile phone? ' " Mosibaige is written.
Cast off the past
Cooke should maintain malic dominant position not only now, and should promote this company to be in whole industry and the position in consuming electronic user memory. Not only such, he is in the process that completes this one job, the boss before returning what must want to respect him and adviser. Qiao Busi is a person that outstanding product is revealed, he can roll out a few outstanding functions every time, the appetite of condole s free scooby costume ufficient user.
"Target of two years and product fundamental key are already affirmatory henceforth. After 3 years, new administrative layer will produce effect truly. " chief analyst of Kings Point Capital Management of company of American asset management Jackie Saierciman (Jack Salzman) says, "If new management layer of the apple has what pressure, be afraid come from their oneself, the reason is Qiaobusi leave the empty feeling of a generation. The reason is Qiaobusi leave the empty feeling of a generation..
furniture lightLibrary gram need releases a plan to bring to bear on to malic product oneself influence, development standstill risk is faced after the product route chart that can make in Qiaobusi otherwise is finished, cause brand damage. Observe the personage thinks, the apple needs to seek new pattern, cast off Qiaobusi's individual to affect.
In fact, on the IPhoen 4S news briefing last week, what be in charge of introducing this device truly is sale is in charge of Phil Xile (Phil Schiller) , software is in charge of Scot Fusituo memory card digital cameras er (Scot most popular selling memory laptop toshiba t Forstall) and the design is in charge of Jonathan Aiwei (. And when Qiaobusi is alive, meet first and last alone the palm dominates arena.
Retain core
Kaerjinsi says: "They must want to search new sound in the market, qiao Busi had become malic face almost. They need to protect the core share of the brand, but also should continue to develop ahead at the same time. But also should continue to develop ahead at the same time..
"You cannot turn the apple into Qiaobusi's monument. " he complements. Cooke ought not to " the means that fears to change company and consumer communication " .
Eliminate brand and promotion, the apple still needs to prove his value through end item. The promotion of malic careful plans what had bec most popular selling scooby costume ome Silicon Valley to achieve strange. Passing make peace to guess after spreading everywhere to Internet, this company can issue mysterious email invitation letter, subsequently and those who come is luxuriant product news briefing normally. And first days when the climax can appear in the apple to taste global put on sale newly, the vermicelli made from bean starch of global each district can queue up all night in this day scare buying is tasted newly.
"This news briefing is not true revolutionary taste newly release. I believe they had had a lot of products to be in development in. But once this mobile phone is released, you can cover all price, cover different operation trade. To me character, this shows mobile phone market begins area saturation. " Pat Beck of manager of combination of investment of Becker Capital Management of American investment firm (Pat Becker) says. (Book Yu)
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