Qiao Busi passes: The glass that can feel changes the world

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Press of university of Shanghai finance and economics

Week rainbow writes Wang Yonggang

The glass that can feel changes the world

Qiao Busi and the course that the apple invents IPhone, IPad comparative actually endless, meantime was experienced for many times repeatedly. Nevertheless, in the design element with IPhone and all and outstanding IPad, that glass that can feel at many o'clock is undoubtedly most the one place that glow. satin pjs

When the apple released IPad flat computer 2010, the reporter asks Qiaobusi, why the apple does IPhone first, redo IPad. Qiao Busi says: "Tell you, actually we begin from flat computer. I want to be able to serve as the glass of indication equipment together at that time, also can support many bits of feeling at the same time. I tell our hardware engineer idea. After 6 months, they take a magical glass. I give our outstanding UI stylist glass, stylist is based on this glass, innovation gave the user experience with brand-new and so on of inertial and flowing scroll. I think at that time: ' my day, we can throw the think of a way of flat computer at the same time, make a mobile telephone with this glass first. Then, we begin to develop a mobile telephone. ' "

In Qiao Bangzhu mouth, whole process mention lightly. But in fact, qiao Busi begins to pay close attention to mobile phone and flat computer before early, await an opportunity silently. Till engineers innovation went mystical much place to feel glass, qiao Busi just casts the IPhone that gives shock world and IPad in succession.

2001, microsoft begins to acclaim flat computer wantonly (the concept the most popular canon ef 15mm of Tablet PC) . PC manufacturer participated in almost all mainstream to come in. 2003, in interviewing Qiaobusi predicts: "The flat computer of Microsoft can end with failing. " the result still is like Qiao Bangzhu place to expect really, in a few years of time, one pile has clavier, height is chased to come on stage like the flat computer a lantern with paper cut figures of men that does not have clavier, stand firm in the market truly without however.

The history is so magical. Ten years ago, when the apple just began to lend Macintosh hype graph user interface, think of without the person, what acquire monopoly position in domain of graphical user interface finally is Microsoft is not an apple. This, in the contend of flat computer, destiny turn upside down come over. The flat concept that Microsoft looks at him to acclaim helplessly is first be forgotten gradually by people, the IPad that the apple borrows suddenly again however after 10 years shines brilliantly.

2002, IPod is released before long, qiao B most popular selling scooby costume usi premonitions, IPod will change the structure of world music industry inside short time. Perhaps, rely on an IPod that can call, the apple also can change the structure of mobile industry with similar method. Then Qiaobusi kisses automatic hand, the sketch of mobile phone of edition of a few pieces of IPod was drawn on paper, the code name that still had a mystery to this project " purple 1 " (Purple 1) . Nevertheless, connect him Qiaobusi to also feel, this " purple 1 " compare with photograph of other mobile phone, do not have the place of too much revolution, those a few pieces of draft also stay on paper face merely.

2005, the apple is trying to cooperate with Motolora, function of music of built-in in Motolora mobile phone ITunes. This one collaboration is brought rise from all directions of the rumor on the market, people guesses, the apple that has gained huge success in musical domain will reduce market of proceed with machine very quickly. In fact, the collaboration with Motolora is the apple tries water in of mobile domain only. The ITunes mobile phone of Motolora is not successful. But pass similar colla most popular selling memory card digital cameras boration, the apple begins to contact mobile phone manufacturer and mobile operation dealer secretly.

January 2007, on Macworld congress, after Qiao Busi introduced a few of malic computer and IPod new model, abrupt halt a little while, next, with him special the some, sound that brings magnetism says:

"This day, I expected full two years half. Every other period of time, can a revolutionary product changes the world. 1984, the Macintosh that the apple releases changed whole computer industry. 2001, the I free brooch pins Pod that the apple releases changed whole music industry. Today, we should release the revolutionary product of 3 same heavyweight. We should release the revolutionary product of 3 same heavyweight..

Can change the heavyweight product of the world like Macintosh and IPod! Still be 3! Audience was astonished. Is Qiao Bangzhu in flicker everybody? The spot is silent.

"The first product, " Qiaobusi the best selling brooch pins continues to say, "It is a wide screen, can feel pilot IPod; The 2nd product, it is a revolutionary mobile phone; The 3rd product the best selling memory card digital cameras , it is an unprecedented Internet communication tool. These 3 products are not independent facility, they are an equipment. We call it IPhone. Today, the apple should invent a mobile telephone afresh. The apple should invent a mobile telephone afresh..

Invent a mobile telephone afresh -- right, this is the Qiao Busi fixed position to IPhone. If saw the person of IPhone still cannot believe Qiaobusi for the first time 2007 the word of this one judgment, today, the malic brand shop that should go to Beijing, Shanghai only has a look at the cue of IPhone of people scare buying, look gather the ox party in brand shop doorway, know Qiaobusi in those days judgment has how accurate.

The IPhone 4 that released 2010 pushs the sale of IPhone to a climax. Appear on the market in China from September begin, arrive all the time 2011 before the Spring Festival, no matter IPhone 4 free canon ef 15mm is in malic China website, still be in the brand shop of Beijing, Shanghai, one machine is begged hard. A large number of " ox " squeeze in brand shop doorway, organize hundreds person to queue up, be in everyday for a short while scare buying is all and OK bought mobile phone, next costly resell.

The apple never has been encountered before this so serious " ox " problem, headquarters is in charge of the tall canal of retailing shop business driving Beijing to processing on a special trip. Brand shop of 3 lis of brooch pins station invites a large number of security personnel to maintain order, but the spot still produces affray event many cases because of scare buying. The horror of ox party and vermicelli made from bean starch people see one spot to the heat of IPhone.

In April 2010, chinese pianist Lang Lang is in the music show of san Francisco, the unexpectedly was taken out just appear on the market before long IPad, have the aid of the name is " blackart piano " software, one of piano music with the rapiddest rate played on feeling screen -- Limusiji - of Kesakefu " the flight of bumblebee " . Whole concert scene was full of mirth sound and Jing cry. In this one hour, the can feel at many o'clock glass that Qiao Bangzhu imagines, became the glass that can play piano together really.