Qiao Busi passes a section to choose

Press of university of Shanghai finance and economics

Week rainbow writes Wang Yonggang

hans wilhelm

8

Feburary 1996, " fortune " when the magazine interviews the Qiaobusi that still struggles hard in NeXT at that time, qiao Busi says: "If I will manage an apple, I can approach all value that crush out Macintosh leaves, change the next to great product next. PC war had ended. Microsoft won early. Microsoft won early..

Really, microsoft, IBM and Intel are early won PC battle. But this does not mean an apple to do not have any opportunities in personal computer domain. The Qiaobusiken 1996 cannot think of surely, make an apple after he is one year temporarily after CEO, the apple still has ample opportunity to be in a new force suddenly rises of personal computer domain. Although cannot fight for throne in openly battlefield, but this pair of gold combine Qiaobusi and Ai Wei to just be below the circ the most popular t mobile prepaid cards umstance that fight with one's back to the river-fight to win or die, shaped tide, fashionable brand image afresh for malic computer, in the consumer circle of young generation, unripe unripe win answered one share market.

After Qiao Busi is returned to, around move personal computer place undertakes this strike back absolutely greatly, from color transparent IMac begins the first battle. Before IMac, the development of personal computer basically is function contend. CPU upgrades ceaselessly replacement, hard disk and memory are older and older, show and network performance is stronger and stronger, what vie between computer is a number, it is function index. Besides " foolish cap " apple, the box that nobody cares about computer is beautiful, the color of clavier is beautiful.

generation Macintosh ever also had changed mind on exterior design in those days. The unifinication airframe that Qiao Busi holds to to use and front highlight ahead " forehead " design, it is the place with original the best selling memory card digital cameras Macintosh. All the time since, everybody thinks, computer is a high-powered computational tool nevertheless -- design a model manily from Aiweina till Qiaobusi in, discover the IMac like candy of color, transparent, fruit.

On May 6, 1998, what Qiao Busi releases Macintosh before 14 years is same an assembly room, opened the mysterious veil of IMac. The saw with one's own eyes on the assembly room witnesses the person of IMac true body to dare not believe his eye. Was dropped by fritter away of drab black an free canon ef 15mm d white and dichromatic box every day the people of all and aesthetic appeal discovers suddenly, computer still can be designed so so raise a key point.

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Besides the exterior of originality, between IMac and the most popular canon ef 15mm popular with each passing day at that time Internet, also realized tight market to become. The user opens computer, can enter Internet surf repeatedly. IMac in this name, the letter of begin " I " what what represent is Internet (Internet) . Release IMac to August 15 to be in complete beauty from May 6 official put on sale the best selling scooby costume , the apple received 150 thousand order in 3 months. To 1998 the end of the year, brief half an year, IMac altogether put on sale 800 thousand!

Want to know, in those days Sikali and Qiaobusi are right what place of generation Macintosh does is too hopeful, so that bring about the market of stock disaster to forecast, just be every months of sale nevertheless 80 thousand! Memory of a media reporter says: "The day of put on sale of IMac, it is us a day when the some model computer that has seen sells best. It is us a day when the some model computer that has seen sells best..

12 volt adaptorQiao Busi says: "The purpose that we design IMac is the thing that offers them to care most for the client -- the Internet function of excitement letting a person and the character that use easily simply. IMac is banner one year, price the computer of 1299 dollars, is not to lag behind one year, price the thing of 999 dollars. is not to lag behind one year, price the thing of 999 dollars..

Interesting is, after IMac is released, apple also enemy Yi You's old friend compares Er · Gates not without sneer at the ground says to media: "Now, what the apple precedes is color only, our otherwise how long can be caught up with. " Gates' implication is, is your IMac distinctive? But you color is only distinctive. The user picks computer, not be to pick oi the best selling memory laptop toshiba l, it is so important that colour has? And, even if colour is important, won't be others imitated very quickly? !

Do not eat to just say to the grape the grape is acerbity. No matter build Ci to whether see the outstanding point that gets IMac color is designed, that prominent place is over there, do not add also do not decrease.

Engi t mobile prepaid cards neer of the head before the apple, the Liu Jian that holds the post of dean of courtyard of royal multimedia innovation at present said the figure of speech of a figure to the author: "The in very long period free brooch pins of time Chinese after mediaeval western support of the people founds a state, so drab on dress color that drive sb. to his death. But today, no matter be Hesperian or Chinese, their dress profusion is colorful. If someone says, the change that is not color, it is so difficult to have? These people do not know actually, the metabolic backside of dress color, reflective is idea of social custom, life, humanitarian concept change. The west experienced renaissance, china experienced reforming and opening, just let a society become colourful. Computer domain also is same, say to innovate at the back of the person that those follow in innovation how simple person is not known actually, real innovation depends on, it changed the current situation of our be accustomed to sth. It changed the current situation of our be accustomed to sth..

Appearance and color are the element of design of two kinds of core that Ai Wei emphasizes all the time. IMac initiated an apple the road of indefatigable to perfect colour pursuit.

The IBook that releases later also follow the color of IMac is transparent design, again the IPod Mini series later, it is the musical tide that waits for glaring colour to explaining different style with aureate, argent, pink, green, blue more. Even if is IPhone and IPad is black and white and dichromatic, also proving to us ceaselessly, great Master Ai Wei to color this kind of sensibility designs an element hold ability, reached the degree of high degree of professional proficiency already.

More interesting is, as the issuance of IMac, begin to become when malic product multicoloured when, him apple brand turned monochromatic into stealthily the apple from chromatic apple however. Today, inside the packing box of every apple product, we can find the malic brand paster of two pieces of white.

White is the emptiest spirit kosher, include clear and every phenomenon, bright color. The product when malic oneself more and more when dazzle eye is attractive, the brand of malic oneself becomes because of white however the collect inside all the more and dignified -- this, perhaps pursueing with tall cloth Si Xinli old " every is all, all be unfounded " Buddhist allegory happens to have the same view.