The challenge digitlizes cookbook

The appetite of electronic publisher is becoming larger and larger, in reso the best selling memory laptop toshiba urce of contention new content while to classic cookbook this " the hard bone that gnaws the hardest " Yi Zhao sheet closes completely

Tan Wei / compile

Zhu Li Ya Chaerde (him Julia Child) also cannot expect probably, it is at the outset " the American housewife that all need prepare food personally " of compose " master French cooking art " the main turning point that can be electronic cookbook a new force suddenly rises in half century epigenesis.

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This publishs the antique cookbook 1961 originally, hold in both hands not only red the spare chef of the copy mechanically holds rich traveler writer concurrently Er of Bao Wei of · of bright red Li (Julie Powell) , also attracted Adam of · of Meilier Sitelipu, moxa rice this the film that waits for one n the best selling brooch pins umerous giant star to join in homonymic and popular novel adapts the basis " Zhu Li and Zhu Li inferior " , accept nearly 100 million booking office madly in North America area only. Last week 3, american publisher Alfred A. Knopf rolls out electronic edition formally " master French cooking art " , "Zhu Li and Zhu Li inferior " caused domino effect is about to affect whole electron publishs course of study, as to electronic r free brooch pins eader whether true " digest " Zhu Li inferi most popular selling memory card digital cameras or French big eat, still remain of time examine.

The electronic cookbook of great minds mature slowly

When the white bottom black word that goes up when IPhone of more and more paper reader translate into, Nook or Kindle screen, cookbook is maintaining the relationship of keep sb at an arm's length with electronic reader all the time however, investigate its reason, because,be they " form too too complex " .

According to Knopf Doubleday publication group figure produces department manager Jenny Fu Aoersen's view, edition of the electron that make " master French cooking art " be " particularly intractable " the task. Original cookbook uses composing of infrequent double column type, by the operation measure synchronism reveals literal specification and recipe illustration. A year many before, when Knopf tries to challenge this impossible task, the canon ef 15mm electron publishs a technology to have not mature completely, e cookbook plans also can midway is hard and fast, until today Xia Cai is carried once more schedule. This, the literal part that produces department employee to will rectify this cookbook personally inputs the computer, and with high resolution scanner " catch " flat bottom fries the draft of miniature hand draw such as boiler, carrot silk, "End of two spoon scallion " the phonographic clew of and so on imprints with confusing your font piece, the composing of double column type that has distinguishing feature alone also is able to withhold. norton internet antivirus

Besides, " master French cooking art " also added many digitlization functions, for example is become Zhu Li inferior the clearance that suggests the reader is preparing hoosh of French butter dawdle is read " cap of dawdle of made of baked clay grain " when the method that make, literal lower part can appear to be linked to relevant and paragraphic real time; If you are right the mix into oily flour that whats is meant by Roux(to be used at making thick a thick soup is burnt) utterly ignorant, need to click this word to be able to be in only vocabulary entry paraphrase consults in playing a window.

This price the electronic edition cate of 19.99 dollars " Bible " it is cheap to do not compare book of clothbound edition paper quality actually how many, but the fanati most popular selling scooby costume cism that still is kept a hand by many readers and cooking is chased after hold in both hands, a rich advocate Cookbook Man is to say its have more " the milepost meaning on many levels " : "Since Zhu Li inferior it is the first person that introduces cooking art the TV program, so make classically by hers present as leading role it may be said of electronic cookbook times is again appropriate did not pass. " support the Knopf founding member that rejects an attitude at the outset repeatedly bright red Di Jones also expresses, the advantage clearly of cookbook of new edition electron, "It can improve you even read an experience " .

Does cookbook enter E period?

Electronic edition " master French cooking art " come out be not is Li of pair of Zhu scooby costume of generation name hutch only Ya Chaerde's greeting, also be contemporary publication course of study is all-around a signal that embraces electronic reader. The appetite of electronic publisher is becoming larger and larger, in resource of contention new content while to classic cookbook this " the hard bone that gnaws the hardest " also be to illuminate sheet to close completely.

According to vice-president of orgnaization of Bowker publication service triumphant benefit · adds Introduction Lageer, electronic cookbook and relevant application in recent years gradually make good, overall and character already entered gain phase. Although its person is enraged still not as good as romantic affection kind or mysterious Jing Song kind nove memory card digital cameras l, the sale this year already had remarkable growth. 2011 first quarter, only the cookbook of 6% kind books sale comes from electronic publication, arrived end of the 2nd quarter, this scale already grew to 8.5% .

Luoteman Aipusi points out · of Sara of Forrester Research senior analyst, last as IPad popular, the person energy of life of electronic book also is when the river rises the boat goes up too. According to guarding estimation, up to now malic company at least work off 33 million IPad; Yamaxun at two after Zhou Qian rolls out Kindle Fire of reader of color screen electron, the sale record hopeful of electronic cookbook innovates again tall.

"Cookbook is all along first-rate in our inn sell. " Barnes&Noble buyer Edward · moxa assorted - Mierbi (Edward Ash-Milby) expresses more the commercial perspective that values paper cookbook, what can make the world in field of electronic book market is those cooking books that have typical and narrative structure more. Electronic screen cannot reproduce the cate element on sheet of a paper thoroughly from beginning to end, for example is in be as long as of 752 pages " master French cooking art " in, "Assorted cold dishes of meat of old chicken cook with meat " and " Mulaisi butter Ju river snail " uses special style cannot be changed by the electron; Although literal part all is able to withhold, a lot of design elements can be shown only go up in flat computer, the use person of Kindle of black and white edition or Nook must see without the predestined relationship instead.