Windows 8 is born drive PC and mobile terminal course of study to wash new card

Windows 8 of have the aid of, ground of Microsoft intent gamble integrates PC and mobile terminal unit.

Article of Ge Xin ｜

Beijing time on September 13, microsoft holds a name to be in California A Na Haimu " BUILD " congress, reveal the inchoate version of Windows 8 operating system to the public and developer. The Windows 8 of so-called and unified PC and mobile terminal drew the look of the whole world.

10 years since, microsoft can be used in the attempt of mobile terminal domain " failure " will describe. The Microsoft that takes the lead in predicting mobile phone PC is changed, in 10 years undertook uninterrupted exploration to mobile terminal: From Windows CE, Windows Mobile, the Pocket PC, one Kin mobile phone till finally, this a series of the attempt harvested trifling and brief success only. The occurrence of IPhone, announced the complete failure of strategy of Microsoft shift terminal. In flat computer domain, microsoft is the manufacturer gens tha canon ef 15mm t added go back on one's word more, the Courier in fokelore has not appear, in fetal dead abdomen.

In mobile terminal failure try in, microsoft " science and technology is prophetic " halo is fading gradually. Apple and cereal song replace Microsoft gradually, become the new prophet in people look.

Although, the catchword of big unify is in of mobile interconnection like a raging fire be considered most popular selling memory laptop toshiba as covet very easily today, but when be united in wedlock with Microsoft photograph when this kind of catchword, it shakes with respect to enough the world. After all, the operating system of Microsoft is regnant still whole world the personal computer of 90% above. ata pci

In fact, take the lead in developing the Microsoft of new technology rarely, the good play that always can perform successor house to go up -- browser of center of software of interface of operating system, graph, tool, data, network, still have game opportunity even all such. What is more,the rather that, each product line undertake Microsoft often the product is newer, and the following abbreviation of Windows Phone 7(" WP7 " ) gains good public praise, more catchword added this Jing world of Windows 8 to be able to pay close attention to degree.

Windows 8 will be the work of Microsoft gamble. It not only the future that deciding Microsoft, still affect profundity the tren free t mobile prepaid cards d of IT bound.

　　 The possibility of big unify

Actually, be in early 2011 the beginning of the year, microsoft begins to release the big unify signal of Windows 8 ceaselessly to the outside.

On the CES January, microsoft announces to will roll out the Windows 8 version that is based on ARM; June, microsoft gave off Windows 8 demonstrate video; On the D9 congress July, the rollout of vice-president Andy Lees that Microsoft is in charge of Windows Phone branch machine of concept of computer of Windows 8 flat.

Be in for many times after information exposure, the appearance that place of the Windows 8 on BUILD the best selling memory card digital cameras congress shows and function, did not cause industry exclamation, yi Wei is obtained too much reputably. And place of industry public figure predicts before no less than in that way, doubt sound begins to appear ceaselessly however.

In current Windows 8 version, microsoft uses the train of thought that plant and does not have how many new idea, windows 7 and the Metro UI that use on WP7 compositive was in one case -- whole Metro layer turned an application into the program, perhaps say a starter (Launcher) . That is to say, and the operating system with brand-new neither one arises, just Windows 7 t mobile prepaid cards +Metro of Windows 8 ＝ , and Windows 7 is mixed Metro exists relative to independent ground, rely on switch interface to realize different function to call.

Apparent, windows 8 is contained this kind cut apart very by force the product train of thought of feeling, the strategy that reflects a Microsoft is in a kind of contradiction in: On one hand, microsoft realizes Metro UI is the ace that he gets on in mobile terminal, to its whole strategy extremely important; On the other hand, go up objectively to abandon the traditional style of Windows hard again, must to old user -- saying exactly is user of operation of clavier, mouse -- make compromise.

Besides user level, this kind of initiative configuration of Windows 8, still reflected the contradiction of a kind of deeper administrative levels.

Although, below the brightness of IPad, the manufacturer such as HP, blackberry in succession disarm surrenders, the online our market before also cannot recover after a setback, but the consensus of manufacturer and user is: The advantage of mobile terminal is production of content of content consumption and rather than. Manufacturing content still should rely on clavier, mouse, window and file management implement, and this is the thing that flat should kill stoutly -- the success of IPad was eliminated because of it just about complex, namely " the experience is more than a function " , is not Mac complex touch the crust that accuse in order to be based on to conceal rise. And Microsoft in those days the failure of train of thought of PC To Pocket, also be to be based on this. A question that raises the most easily is: If why finish the thickly dotted element on didymous Office software to hold in mobile terminal to if why finish the thickly dotted elem brooch pins ent on didymous Office software to hold in mobile terminal,accuse? How does developer confront the difference between two UI again?

Look, on Windows 8, the means that Microsoft should counteract with be being shown one kind a bit again, challenge this one consensus of people. Then, rational of a lot of people is tried by distrustful Microsoft production of shirt-sleeve and efficient content and the effort that high grade user experiences, final meeting is internecine. resealable bags

Nevertheless, over BUILD congress, windows 8 brought the news of hearten making a person really.

Before, people once guessed whether Microsoft is met with " Metro For ARM " with " Windows 7 For X86 " means, cause Window 8 to cut apart more in hardware level. But Microsoft is on BUILD congress, the first day is mixed it is respectively the following day on X86 flat and ARM framework flat demonstrated Windows 8. This is a good news really to industry, it proves to be at least on hardware level, windows 8 had achieved the goal of big unify.

In addition, if be like Andy Lees to say in the place on D9 congress really, windows 8 can " the unified ecosystem that crosses PC, mobile phone, flat and TV. The computational ability that the user can achieve PC level completely with any among them forms " if, so the importance of Windows Live ID will be in with Gmail ID the importance photograph compare in Google service and a lot of and relevant gregarious network. The cloud that Xbox Live, Skydrive(contains picture, documentation to wait inside is synchronous) , Office cooperation, long-range assistance waits a function a moment to will begin to depend on Live ID. This also is meant, microsoft left thoroughly the oneself already backward trade pattern that relies on to sell copyright software profit.

On BUILD congress, the Windows 8 that Microsoft emphasizes revealing again and again is primary version, oneself can be in future improves relevant technology energetically inside the time of a few months, improve unpleasant detail, in order to strive for developer.

loony tunes golden

Actually, microsoft this year act out of normal behaviour, oneself " PDC " congress, "MIX " congress and " WinHEC " congress bales held BUILD plenary meeting -- place of a lot of people says no less than in that way, the Windows 8 that shows level is by apple and Gu Ge " force the originality that come out " . And Microsoft after all whether maintain the balance between unified UI and user experience, and persuade how many user and developer, next year ability sees reason.

　　 The ambition of Microsoft

Actually, "OS no longer important " had been a very old topic. Just, the occurrence of IOS and Android, let OS become on another kind of meaning again important rise. This kind of meaning is main body is brand-new now hold the ecosystem that accuses to experience and be based on OS over. Go up in this bit, microsoft is really try best to catch up after suddenly be enlightened.

Nevertheless, the train of thought of Microsoft and malic train of thought however polarity.

The kernel of IOS and Mac OS is basic and identical, environment of open SDK the following development is consistent also. Actually, we can think at the outset IPhone OS, be pair of Mac OS extremely brief reframe. And before mobile Internet spring tide comes, the apple gives its hold a memorial ceremony for put in the hardware that suits most (on ARM) , again later, according to the feedback of new era user and developer, the apple adds the module of need step by step again -- to sum up in a word: The train of thought of IOS is arrive from the mobile phone flat computer, add content; And Windows 8 will be arrive from PC flat computer, reduce content.

The train of thought of Microsoft represented the train of thought of traditional PC manufacturer and relevant industry catenary. In fact, almost all manufacturer are done get online this when, use PC OS transfer to a lower level. And IPad however as it happens is contrary, it uses the train of thought that mobile phone system upgrades.

This kind of train of thought of Windows 8 is decided by the commercial interest place before Microsoft. The choice produces flat computer directly with Metro UI, will compete with the apple is a bad plan apparently, baoermo won't be done so. What he considers is how to go to Microsoft in the translation of the user that put an amount of PC domain mobile equipment, come in domestic living room even (in fact, the aberrant promotion that Microsoft ever also had tried to wait for Windows Media Center the system for many times tells user family to general, but all accuse unsuccessful) .

That is to say, microsoft was abandoning at the outset " put Windows(PC) into the mobile phone " after train of thought, be retreated now and beg next, determination " put Windows into flat " .

And Microsoft still has older ambition. Current, the end of PC Internet and mobile Internet is more apparent. But we can do a bold hypothesis: If will not have a net only, so the PC of Windows puts quantity user to be able to produce enormous value necessarily, the odds of Microsoft can increase unexpectedly.

brooch pinsSo, go up objectively say, if Microsoft can have held the balance between unified UI and user experience, so say with respect to place of Steven Sinofsky of president of department of business of Windows of Microsoft of meeting no less than in that way: "Windows 8 offers the developer that goes up for different hardware framework an unique industry opportunity. "Windows 8 offers the developer that goes up for different hardware framework an unique industry opportunity..

Once worked in Microsoft Huang Jiangji is opposite vice-president of old millet science and technology " commercial value " say: "Although still a paragraph of hard way wants, but must not oversight Microsoft. Can see from Windows 8, all ground undertake Microsoft otherwise cherish poor dissimilation. All ground undertake Microsoft otherwise cherish poor dissimilation..

No matter whether succeed, people had seen the effort that Microsoft makes to this now.

If snail climbs euqally slow Microsoft,software is updated former days, it is however in half an year made twice to WP7 newer, and was released first half of the year 2011 include a series of products in Explorer 9, Office365 and Azure of platform of new cloud computation to update. In this backside, with Microsoft CEO Steve Baoermo is in Microsoft the reform campaign that interior launched unfolding on a magnificent scale is concerned -- cut much money product line, make the adjustment of bold and resolute to human affairs organization, the substitution of 3 branches president in door of 5 greater part.

The example beside is, 2010 in year, microsoft China limited company is retail Chen Xinrong of career department general manager from Europe transfer is walked on to China new, immediately is successive and high-key released a series of new products. This also is regarded as Microsoft to cooperate product strategy to adjust (include Windows 8 and the WP7) that are about to come out and made warm-up.

　　 Shock industry catenary

Last year in September, the Steve Qiaobusi that malic company CEO holds the post of when is cast piece " hind PC times " after opinion on public affairs, this one industry is in a year had happened to change tremendously.

Before the tide of IOS and Android mobile terminal unit, nuojiya high-end type submissively concessive Microsoft, motolora sold mobile phone business, HP is flat plan general PC and flat business sell along with all the others. As to rely on to get online two years ago this scene temporarily manufacturer people more miserable, grand market prise evaporates 70% , bright base share price declines 1 yuan the following. Look around global PC manufacturer, only associate business still is in growth.

The destruction that mobile terminal produces business to Windows and PC force sees one spot.

Microsoft is apparent cannot sit by and watch this kind of situation continues continuously, just had afore-mentioned ambition so. Interesting is, this kind of strategy of Microsoft transforms, what affect above all is him is close and affined -- the Windows 8 tablet that is based on ARM framework is taken out on BUILD congress when Microsoft when, the IDF that Ou Dening of · of Intel CEO Paul is undertaking at the same time plays the hand of the father Andy Rubin of Android on congress, announced allied plan jointly.

That is to say, cooperate as Microsoft and Nuojiya, intel also pre the most popular canon ef 15mm pares to abandon cooperating with Nuojiya the thought of Meego. More important is, the dead correct ARM of Microsoft and Intel forms an alliance, this also means regnant IT line of business old " Wintel is allied " begin burst.

What can foreknow is, of Windows 8 be born, will let current and confused PC and reshuffle of mobile terminal industry. And be in at present, at least Nuojiya and grand people in the hand that the destiny grasps already completely in Microsoft.

Can say Windows 8 is Microsoft the biff of heaven and earth of right strategy class, it is Microsoft is chased in mobile Internet times, a battle with surmount apple and Gu Ge th memory card digital cameras e most important even.