Qiao Busi borrows ITunes to hit market of music of number of pilfer edition cultivate virgin soil

Qiao Busi borrows ITunes to hit market of music of number of pilfer edition cultivate virgin soil

Guide language: Foreign media is written now civil point out, when the apple rolls out ITunes to serve, musical industry is in transfer period, be faced with pilfer edition menace, but this service help established legal digital music market, with one action makes musical trade " gold standard " . The process is here medium, the malic combination author of world of Zhou San demit, before Qiao Busi of · of husband of CEO history the base of a fruit (Steve Jobs) result cannot be done not have.

It is article full text below:

Gold standard

When the apple faces the masses to roll out ITunes music to serve, musical industry is in transfer period with the disorder in. Enter 21 centuries, the special sales volume of the musical person of level of super giant star still can achieve millions piece, brought rich and generous profit to them. However, napster and other and illegal download are browbeating badly at that time of traditional music industry benign, a lot of songs are confused beginning to be used to music and its content is free idea.

Malic ITunes is in those who be born just about below this kind of big setting, its concept also does not have particularly new office at that time: One kind can make an user online buy musical platform. But ITunes however with its concise interface, simple idea (every song 99 cent) reach IPod of equipment of innovation sex MP3, become those who make musical trade very quickly " gold standard " . The apple marchs musical industry gained great success not only, and still make an appearance.

Today, ITunes is the music with the greatest whole world retail platform, redefine music admires an experience, become the new pattern that music consumes greatly. Brought to musical industry as to ITunes how old benefit, at present still not quite clear. Even if today, people is right this view still endless and identical.

President of record company A&M/Octone holds CEO concurrently Zhanmusi Dina (James Diener) says: "It rings alarm bell noisy to whole industry really, offerred advantage to make a kind of culture that transcends musical industry, namely if you can provide music with convenient, direct way, make response actively to the interest of consumer and demand, then they can buy this kind of product, fall in the circumstance with likely price especially. Fall in the circumstance with likely price especially..

　 Pilfer edition is minatory

Enlighten accept complement says: "Musical industry is forced to make positive change. The person that criticizes ITunes function belongs to noble to forget a thing more probably, did not realize another kind of trend at that time, namely already huge music data is emerging to Internet, by free spending. This kind of means is incentive people buys music, visit number product sells a website, this is remarkable industry development really. This is remarkable industry development really..

The apple ro brooch pins l t mobile prepaid cards led out ITunes 2001, after a few months, the apple release the best selling t mobile prepaid cards d the IPod that leads tide, those who regard the apple such as IPod Nano, IPhone, IPad as a series of innovation products " commander of an advance unit or vanguard " . At that time, ITunes is not musical store, support Mac user only however, have the musical service that burns collection function, yinjike suffers record company with making the digital version of song to oppugn, musical group thinks this can bring about pilfer edition be current finally.

scooby costume

Musical industry has sufficient reason to assure its tradit free memory card digital cameras ion position truly at that time. Alive Ji Zhi is handed in, as a result of " small sweet " · of cloth orchid Ni Sipiersi (band obtained the musical support of the people such as boy of Britney Spears) , back street to succeed tremendously, record sales volume appears jump posture.

Nevertheless, musical group already began to feel the impact that brings to illegal download: That year of best-selling disc -- " Lincoln park " of band " mixture theory " (Hybrid Theory) sales volume is 4.8 million pieces, but far under best-selling 2000 disc, out " super boy " of band " Zhen Chigao flies " (No Strings Attached) -- be close to 8 million pieces.

Price pattern

Association of American record sales volume (· of Chairman NARM) Jim Duoniao (Jim Donio) says: "Be in likewise at that time, we still are faced with the menace that comes from Napster, be faced with the menace of the pilfer edition spring tide that is about to sweep across the whole world. Meanwhile, our record sale is however history go up a week is most. That is the times of an all sorts of incident assembles, because you can be experienced,will face a lot of enormous challenges, but at the same time we are harvesting record sale to link record-breaking gain. But at the same time we are harvesting record sale to link record-breaking gain..

Became finally 2003 when ITunes when facing the online music store with the masses, phyletic and complete service, this platform already had more than 200 thousand song, can go up carry to IPod, no matter who the singer is, download charge is same it is 99 cent. (In recent years, ITunes allows to make different price according to the music of different singing in antiphonal style of musical person, every price is a little only music now 1.29 dollars. Every price is a little only music now 1.29 dollars..

Announcement card chief editor compares Er · Ward (Bill the most popular memory laptop toshiba Werde) expresses, although also be put in other service at that time, but Qiaobusi's endowment makes ITunes becomes customer final destination. He says: "Qiao Busi created the retail experience that great majority knows now, he is dedicated Yu Ge confusing, dedicated experience at the user, dedicated Yu Fu's miscellaneous price mixes and rather than the right. He hopes to be able to let happy so that nimble and simple form enjoy music,confuse, dedicated happy at giving fan provide good experience. Dedicated happy at giving fan provide good experience..

Fertile heart complement says: "Today, we are annual work off counts song of number of ten million head. In the number in view of the apple download domain is held 70% to the market share of 80% , this can reflect an apple to confuse the value that sells music in Xiang Le really. " the low that the apple decides to the product makes not only musical industry feels helpless, still promote the dividing line that breaks only music and special at the same time.

Only music times

Enlighten offer says: "If you are experiencing to some is walked into before ITunes,the home sells the hypostatic store of disc, can be full of bewilderment to the real value of certain disc. The record that you can see one piece just is released marks a price 17.98 dollars, the record that suffers it closely marks a price 13.98 dollars, but the song price that ITunes shop sells criterion be clear at a glance. But the song price that ITunes shop sells criterion be clear at a glance..

"The thing that I think ITunes place is done is to make the price is standardized, itself of this kind of practice is very advisable, but the profit that musical industry realizes pattern of this kind of price very hard at the beginning, musical industry feels pressure increasingly, because they are used to carrying out more control to its product price,be. " enlighten accept thinks, the price standardizes one of crucial reasons that are ITunes success.

While ITunes ceaseless development expands, digital music downloads a times to also wait for traditional retailing shop to ring funeral bell noisy to Tower, Virgin. Song confusing needs to be in no longer disc retailing shop cue of door in front of, wait to buy the special that they like most, can never leave home to be able to broadcast music however; They can be ordered in the home, immediateness appreciation. They still need not buy pieces of whole special: ITunes initiated " person of only music music " times.

From inside special random chooses the best selling canon ef 15mm only music to already made way of a kind of standard, some music person complains the special amount that says ITunes makes his roll out is less and less. Enlighten offer says: "I do not agree with certain criticism. Existing mode binds all only music no longer go up on a piece of special, your song is confused can buy an only music, changed consumer completely the understanding of main to music unit -- it is special after all, be still only music? Be still only music??

Anguish struggles

Dan Wode expresses, the illegal download of Napster and other form has begun the benign development of indus most popular selling memory card digital cameras try of minatory and traditional music at that time. He says: "I do not consider as ITunes is special ' gravedigger ' , but I think apple really the ecosystem that benefit from benefit from supports only music this kind absolutely. In fact, it is happy fan pushed special cliff, what they learn music to this kind in succession is brand-new means made a response. What they learn music to this kind in succession is brand-new means made a response..

2010, breakthrough of ITunes song sales volume closes 10 billion times greatly. Even if also begins even the record company that boycotts digital tide for a long time to embrace ITunes: Wrap around catalog of head person band ascended ITunes finally to sell sheet of a list of names posted up later on last year. Character of legend of British popularity happy altar, wrap around · of Paul of head person member Maikateni (Paul McCartney) regarded Qiaobusi as friend, weighing him is " the great artist that has innovation consciousness " , philharmonic.

Erupt at ITunes in the round relatively with the success, music most popular selling scooby costume al industry still struggles in anguish however. Although sales volume picks up somewhat this year, but the development of whole industry is in go 10 years appeared serious coast, much record company is shut, thousands of person lost the job. While type of explosion of digital download continuance grows, special whole sales volume already dropped at least however half.

Ward says, "A bit complex legacy left behind Steve Qiaobusi " , "His help established the market of lawful number music that we weigh today, it already made a whole world nowadays the musical market with a sizable gain. But at the same time, shrink half controls the likelihood before the dimensions photograph of traditional disc retail trade compares 10 years, so I think anybody cannot save traditional music industry. Nobody can settle to this day this dense disease, namely music also can be free so. " (holy oak)