Microsoft Bing whether the corner of the person that break away from innovation

Recently, media coverage says, microsoft rolls out search engine Bing of two years the deficit specified number of every quarter near 1 billion dollar, and do not have the evidence that improve at present. According to estimation, microsoft since since this service was being rolled out 2009, already deficit near 5.5 billion dollar. ata pci

A lot of people do not know, the originality of Microsoft search project is OK restrospect to 1999. At that time, scot Banisite offerred an employee of Microsoft " Keywords " originality, proposal Microsoft to advertisement advocat most popular selling brooch pins e auction such as " breakfast " , " bed " the keyword of and so on. If the netizen logs onto Microsoft MSN(small gain) these keywords are searched after the website, microsoft can be being searched normally relevant ad is offerred on the side of the result advocate link paying fee. Gu Ge just holds water one year in those days, had not used a keyword pattern of this kind of profit.

Microsoft ever tried this kind of business for a time, but a few Microsoft are in charge of afraid keyword high to search business to may be hurt reach Microsoft to show advertising Wu, because be in a keyword to search business here " make things hard for sb " , the amount that allows corresponding link paying fee to appear in MSN website for instance and frequency pat valence to wait since keyword of very low, drive up, its purpose is to drive away potential keyword to search advertisement advocate.

After the Microsoft that runs this business when time is in charge of Sateya Nadela high, reca most popular selling scooby costume ll back and forth say: "Look now later, we shut a keyword to search business at the outset is a how terrible to extremely decision. But truth fact says, tall canal of all at that time Microsoft did not see search paying fee can hold so significant position. Tall canal of all at that time Microsoft did not see search paying fe free t mobile prepaid cards e can hold so significant position..

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The expression in searching business to b t mobile prepaid cards e in Microsoft special accord with " the corner of the person that innovate " the phenomenon that describes in one book. This book author overcomes Laidu Kelisitansen to think, achieve new-style technical cent to be continuity technology and ruinous technology, of continuity technology can make overmatch constant newlier strong ceaselessly, but ruinous technology can be brought to the market with before disparate value view. Kelisitansen points out straight from the shoulder, the problem does not depend on these before the person that succeed did not see ruinous technology be able to the value of rooted and gemmiparous small-sized market, however the growth requirement that these small-sized markets cannot satisfy big company in initial stage, "Although rational thought tells them these small-sized markets to some day may deve free scooby costume lop,expand, but make large company formally very difficult with informal resource allocation technological process on will sufficient material resources and the development that manpower resource focuses small-sized market " .

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Went more than 10 years, search market alre the most popular brooch pins ady grew from small-sized market the huge market that is the mainstream. Microsoft is defeated repeatedly in this domain repeatedly battle, tremendous to Bing investment still, infatuation does not change.

Liu Ji of online service president e most popular selling canon ef 15mm xpresses Microsoft, what they should do is change game regulation, if Bing can change an user the idea to the search, put the central issue in the natural language and problem word over, the user can come over from cereal song switch sooner or later.

To achieve t free canon ef 15mm his goal, microsoft emphasizes socialization and mobile market, through forming an alliance with Facebook, combine Bing and oneself product look at the same time, provide subtler perpendicular search result. Microsoft hopes to borrow this to rise have rate, and it is willing to continue to throw apparently.

Accordingly, searching a field, prospective Bing still has a story to be able to be told.